Welcome to Bell Cow Productions!

A Leader in Book Marketing

What's a "bell cow"?

A bell cow is the one bovine in the herd that gets to wear the bell and lead the herd—a position of honor (or, depending on your perspective, an unfair burden of responsibility). The idea is simple: where the bell cow goes, the rest follow. Farmers and ranchers have used this trick for centuries to keep their herds moving in the right direction.

And that’s exactly what Bell Cow is here to do—lead the way. We’re ringing the bell loud and clear, guiding bookstores, libraries, and readers straight to the best local authors around.

So no, we didn’t just make it up. But we are reclaiming it for the literary world. Because when it comes to finding great books, you don’t want to be lost in the pasture. Follow the bell cow, and you’ll always end up in the right place.

How can moo, help you?

Bell Cow Productions helps writers get discovered by the people who connect books to readers: libraries, bookstores, and event communities. We build visibility assets you can actually use, then put them in front of the audiences that matter.

The Cattle-Log: Our flagship product! A curated, librarian-and-bookseller-friendly showcase of featured fiction. Built for fast discovery, easy ordering, and great programming ideas.
Author Directory: A clickable directory of authors featured in the Cattle-Log, with links to your website, books, and the key info people look for when deciding to stock or invite you.
Podcasts: Author Round-Up, StoryLab, and more: short spotlights, longer conversations, and behind-the-scenes craft and industry talk that builds real audience trust.
Moriarty Award: Our annual prize for the unforgettable literary villain or antagonist. Winner and shortlisters receive major visibility through Bell Cow features, including podcast and website spotlights and inclusion in the Cattle-Log, plus a medal and cash prize for the winner.
Resources: Practical guides and curated lists: conferences, festivals, conventions, tools, editor-finding help, and other “make this easier” resources for working writers.
Consulting: One-on-two project support with Michael and Rob, including: strategy, positioning, outreach planning, promotional materials, and a clear next-steps plan you can execute.
The Bullpen: A quick hit of Bell Cow whimsy, cow puns, running jokes, and shareable one-liners for the whole fiction community.

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